How to get the best out of battlecards in convverse.ai

A practical guide to using battlecards in convverse.ai to handle objections, surface key talking points, and improve live call performance with real-time insights.

PRODUCT GUIDES

Mukesh Kumar, Founder of convverse.ai

12/14/20253 min read

Modern B2B sales conversations are happening faster than ever. Buyers ask detailed product, pricing, technical, and competitive questions in real time and expect confident answers instantly. Follow ups slow deals and reduce momentum. This is why battlecards have become a critical part of sales enablement and why convverse.ai has redefined how battlecards are used during live sales calls.

What are battlecards in context of convverse.ai

Battlecards are structured knowledge assets that help sales teams answer customer questions during conversations. Traditionally, they contain product overviews, frequently asked questions, competitive comparisons, pricing cues, and objection handling notes stored across multiple documents or internal portals.

convverse.ai transforms battlecards into a real time AI powered sales assistant that listens to conversations and surfaces answers instantly while the call is still in progress.

How to build high performing battlecards

To get the best results, battlecards should be designed around real customer questions and live call dynamics rather than long internal documentation. Difference between an unnecessary longer document versus an optimized pdf can be a few seconds which can make a lot of difference in calls.

Add frequently asked questions that customers actually ask

Start by documenting the most common questions prospects raise on calls. These usually include product capabilities, use cases, implementation timelines, integrations, security standards, and customer suitability.

When FAQs are clearly documented in battlecards, convverse.ai can instantly retrieve precise answers at the moment the question is asked, allowing sales representatives to respond confidently without breaking the flow of conversation.

Use comparison tables to handle competitive questions

Competitive questions are inevitable in B2B sales. Battlecards should include clear and factual comparison tables that outline how your product compares with alternatives across features, performance, deployment, and outcomes.

Well structured comparison tables help sales teams respond to questions like how you differ from a competitor or why a prospect should choose your solution, all without sounding defensive or unprepared.

Include pricing and commercial information

Pricing questions often arise unexpectedly during calls. Battlecards should clearly explain pricing models, packaging tiers, what is included in each plan, and common commercial objections.

This ensures consistency across sales conversations and helps avoid incorrect commitments while still giving prospects the transparency they expect.

Cover technical and security questions thoroughly

With more technical stakeholders joining sales calls, battlecards should also include architecture details, integration capabilities, APIs, data handling practices, and security or compliance standards.

This allows sales teams to confidently handle technical discussions without immediately escalating questions to product or engineering teams.

Upload multiple documents for multiple products

If your company offers multiple products or modules, convverse.ai allows you to upload multiple PDFs or documents. This ensures product specific questions are answered accurately and enables smoother cross sell and upsell conversations during live calls.

convverse.ai automatically identifies which document is most relevant based on the context of the question.

Use concise PDFs or word documents for best results

While convverse.ai can ingest images and presentations, Word documents and PDFs deliver the best performance. More importantly, keeping these documents concise significantly improves response latency.

Shorter and more focused documents help convverse.ai retrieve answers faster during live calls. It is strongly recommended to remove unnecessary content, internal commentary, or redundant details from uploaded documents. Clean and precise battlecards lead to quicker answers and a better real time experience for the sales team often saving even 2-3 seconds making replies feel natural. For best practices on how to optimize a pdf get in touch with a specialist at support@convverse.ai

Built in web search ensures no question goes unanswered

One of the most powerful features of battlecards in convverse.ai is the default web search capability.

If a question is answered in your uploaded documents, convverse.ai uses that information instantly. If the answer is missing or was not documented, convverse.ai intelligently searches relevant online sources and surfaces a reliable response within seconds.

This ensures that even if some documents were missed or not updated, sales conversations never stall and credibility is never lost.

Why convverse.ai battlecards are different

Traditional battlecards are static reference material. convverse.ai battlecards are active participants in live sales conversations.

They listen to discussions in real time, understand context, retrieve answers from internal documents, and extend their intelligence using web search when required. The result is a sales representative who always sounds informed, confident, and prepared regardless of who joins the call.

Final thoughts

Battlecards are no longer just sales enablement assets. They are real time conversation tools that directly influence deal velocity and buyer confidence.

By building concise, well structured battlecards with clear FAQs, competitive comparisons, pricing details, and technical answers and by keeping documents focused to reduce latency, teams can unlock the full power of convverse.ai.

With convverse.ai, every customer question becomes an opportunity to demonstrate expertise, build trust, and move deals forward while the conversation is still happening.

Must Read: Best Practices to answer Prospect Questions during live calls using convverse.ai